Without question, lighting plays a huge role in the success of a great photograph. When it comes to portraits, how light strikes the face is paramount. However, lighting is one of those intimidation factors that most of us have to overcome. And with all the options from strobes, to modifiers, it is no wonder our head feel like it will explode.
About ten years ago, the scales fell off my eyes and I finally cracked the code to lighting. In fact, it turns out that the mystery to lighting was not that difficult all along. The biggest problem we have is separating the technical aspect from the artistic. We have to understand that in the end the most technically proficient photograph on the planet can be a complete bore. As it turns out, mastering lighting takes an Artist and when we approach the technical from the creative perspective there is no end to what we can achieve. Follow Joel as he takes you though how to master the light so that even an eight grader could understand.
In college I was no stand out. I was not voted most likely to succeed. In fact, when I looked around at all the talented students, I really questioned whether or not I had made the right choice in pursuing photography. About the time I was ready to give it all up, a thought came into my head that if I could out work my competition, I just might have a chance.
When people ask me how I got to where I am today, I say it come down to one thing; I have out worked 99.9% of all the other photographers on the planet. For over 35 years I have beat the same drum over and over until I get to where I want to go. When it comes to creating portfolio images or pounding the streets to get work, I out perform my competition because I have learned to out work them. The most good looking, dynamic, talented people don’t make it to the top, it’s the ones who have discovered the secret of hard work. Get inspired as Joel gives you the tools to be an Artist and live your dream.
Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. For over 30 years Joel has worked for many of the top advertising agencies and corporations across the globe. Last year Joel was selected as one of Canon’s exclusive Explorer Of Light photographers and is a Westcott Top Pro Elite photographer. He has also been selected by Adobe as one of their Photoshop Feature Artists. For over 30 years Joel has worked for many of the top advertising agencies and corporations across the globe. In 1990 Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation’ which received a number of photographic and design awards and produce an eighteen-month sixty print solo exhibition at the Smithsonian American History museum in Washington DC.
Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. Joel also teaches workshops and lectures across the country for venues such as Adobe Max, Annenberg Space for Photography, Art Center Pasadena, ASMP, B&H Photo, Brooks Institute of Photography, CreativeLive, Framed Network, Galitz School of Photography-Tel Aviv, Golf Photo Plus-Dubai, Image Exploration-Canada, Imaging USA, KelbyOne, Northern Arizona University, Marianna Santoni-Italy, Photoshop World, PhotoPro Expo, Scandinavian Photo-Sweden, Texas School, Twit TV, West Coast School.
Joel currently has a photo studio located in Phoenix, Arizona where he resides with his wife, Amy.